How Zabal Delivered a Seamless Webflow Enterprise Migration in Just 11 Weeks

About Digital Turbine

Digital Turbine (NASDAQ: APPS) is a leading technology company in the ad-tech space. It is the largest independent mobile growth platform globally, reaching over 800 million users and collaborating with more than 500 clients. With over 80,000 direct SDK integrations, Digital Turbine is a powerful force in mobile advertising. Their platform enables advertisers and content providers to engage with mobile users efficiently, effectively, and at scale.

In 2024, Digital Turbine’s Head of Design contacted Zabal, a Webflow expert agency, to initiate a major website migration. The goal was clear: Digital Turbine needed a more flexible, user-friendly system that would allow their internal team to manage the website and accelerate the launch of new content.

Project: Migration from WordPress to Webflow

The project involved migrating Digital Turbine’s website from WordPress to Webflow, a leading content management system (CMS) known for its ease of use, speed, and advanced design capabilities. Given the scale of the company and the complexity of their website, the challenge was significant.

Zabal’s mission was to execute a 1:1 migration—moving all of Digital Turbine’s existing content, designs, and data while ensuring a seamless user experience. The goal was to preserve the site's architecture while enabling Digital Turbine’s internal team to manage the website more efficiently. By transitioning to Webflow, they also aimed to improve speed-to-market, reducing the time required to launch new content and updates.

With a tight 11-week deadline from discovery to go live, the project required precise execution to mitigate potential risks related to SEO, data integrity, and system integrations.

Migration Challenges

Migrating a large-scale website from WordPress to Webflow comes with significant risks, particularly when the brand already has an established online presence. Digital Turbine’s website spanned over 80 pages and had a strong SEO foundation, existing integrations, and substantial site traffic. Any disruption could have led to ranking losses, broken data flows, or functionality issues.

Additionally, Digital Turbine’s internal design team had never worked with Webflow. Beyond executing the migration, Zabal needed to ensure a smooth onboarding process for the team, equipping them with the necessary skills to manage the site effectively post-launch.

Webflow, while powerful, required a shift in workflow—something that could have become a bottleneck without proper training and ongoing support. To address this, Zabal provided hands-on education and post-launch assistance, ensuring the team could maximize Webflow’s robust features without friction.

Beyond the migration itself, Zabal also worked with Digital Turbine to enhance their web analytics, improve tracking integrations, and optimize their Google Tag Manager and Google Analytics setup.

Post-Migration Impact

The migration was a success, with Digital Turbine experiencing no SEO loss, data integrity issues, or disruptions. Within weeks of launching their new Webflow site, they saw measurable improvements.

Key Highlights from the Project:

• 80+ pages migrated
• 11 weeks from discovery to go-live
• 40% increase in site traffic

A standout result was the 40% increase in site traffic post-launch, attributed to enhanced website performance, improved SEO architecture, and faster content deployment. The transition also provided Digital Turbine’s internal team with a powerful and scalable CMS, allowing non-technical departments like marketing and legal to contribute directly to site management.

By future-proofing their web infrastructure, Digital Turbine positioned themselves for long-term success, eliminating many of the limitations they faced with WordPress.

Client Feedback on the Migration Process

Digital Turbine’s leadership praised Zabal’s professionalism and expertise throughout the migration.

📢 Kelly Howe, Head of Design:
"They’re extremely professional, well-experienced in the Webflow platform, and have high standards. The entire team was very accessible, kind, and easy to work with. Overall experience was positive."

📢 Daniel Gal, Head of Global Communications:
"Professional. Efficient. Knowledgeable. Kind. Fun to work with. Responsive. Grade A pros. Enjoyed the process, would choose them again."

These testimonials highlight the level of service Zabal provided—not just delivering a flawless migration but also ensuring Digital Turbine’s team felt supported every step of the way.

Why Webflow Enterprise is the Ideal Platform for Legacy Brands

Webflow is increasingly becoming the go-to platform for organizations looking to modernize their web infrastructure. It offers a streamlined, visually intuitive CMS that empowers internal teams to manage content with ease. For Digital Turbine, migrating to Webflow eliminated the constraints of WordPress, ensuring their site was more scalable, user-friendly, and SEO-optimized.

However, large-scale migrations come with unique challenges, and agency expertise is critical to success. Zabal’s deep experience with Webflow enabled them to execute this transition seamlessly, providing both technical excellence and strategic guidance to mitigate risks.

Thinking of Migrating from WordPress to Webflow?

If you’re considering moving your website to Webflow, working with an experienced agency like Zabal ensures a smooth transition, minimal risks, and long-term success. Get in touch to see how we can help your team take full control of your digital presence.

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