Ikigai
Ikigai and Zabal were introduced through Webflow's expert program website. During this time, Ikigai was also building a case for upgrading to the Webflow enterprise contract. Given that we are trusted Webflow enterprise customers, it made sense for Zabal to become their preferred agency of record. We worked on a full rebrand and new website migration, securing a 12-month contract with Ikigai. As their dedicated design and development team, we are helping them achieve their goal to unlock the value of tabular and time series data with a fast, easy, and powerful AI platform that delivers the most accurate forecasts and plans.
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Understanding the problem
Business goals
After recently securing funding ($25M in Series A funding), they were eager to accelerate growth. They needed a brand refresh to present a more mature and professional image as a business. Additionally, they wanted to migrate their website to Webflow for easy maintenance. Beyond web design and development support, they required a comprehensive design partner for graphics, presentations, print materials, booth designs, and more. This holistic approach was essential to support their ambitious growth plans and ensure a cohesive brand presence.
Business challenges
The marketing team was growing rapidly but lacked the internal resources to move as quickly as desired. This is where Zabal came into the picture. We function as an extension of their team, maintaining daily communication to ensure everything runs smoothly.
Asking the right questions
Research goals
How can we streamline the technical and maintenance aspects of migrating Trustly's website to Webflow as the new CMS, ensuring easy user access and seamless management?
Seamless onboarding
Source identity data, automate account authentication, and verify account ownership in real time.
Enhanced data
Retrieve, aggregate, and assess account, balance, transaction, and personal data.
Financial data
Our high-quality bank connectivity supplies merchants with superior consumer financial data.
Guaranteed payments
Our account-to-account solution handles the entire payments journey, from initiation to collections.
Interface inspirations
Defining a visual direction
Ikigai lacked a strong visual direction, so we expanded on its branding by researching similar brands with strong visual identities. This was crucial for finding the best visual representation for Ikigai.
Creating the system
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Data Visualization
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Information architecture
Colors
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Fonts
Visual direction
By exploring various design possibilities, we aimed to improve usability and visual appeal. While preserving vibrant colors, we chose to refine the concept of our original design.
Micro Webflow animations
Motion helps defines a brand’s tone of voice, while meaningful animation gives intent for graphics to shine. Combining beauty and meaningful animations effectively tells the brand’s story.
Visual design guidelines
Not just another Ai company brand redesign
Ikigai, a dynamic new startup, recently secured substantial funding in their latest round. This financial boost allowed them to prioritize and invest heavily in their branding, ensuring a strong and distinctive market identity. Our collaboration with Ikigai wasn’t limited to just their website; we played a crucial role across every facet of their business. This included comprehensive strategy development, refined branding efforts, meticulous graphic design, intuitive UI/UX design, robust development, thorough QA, efficient project management, and tailored custom code solutions.
Ikigai, a dynamic new startup, recently secured substantial funding in their latest round. This financial boost allowed them to prioritize and invest heavily in their branding, ensuring a strong and distinctive market identity. Our collaboration with Ikigai wasn’t limited to just their website; we played a crucial role across every facet of their business. This included comprehensive strategy development, refined branding efforts, meticulous graphic design, intuitive UI/UX design, robust development, thorough QA, efficient project management, and tailored custom code solutions.
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We hands down could not have done this migration, in the time frame, with this quality without Zabal. We are thrilled to have this level of teamwork and excellence for the next year.
in Active Users
in Total Site Engagement
in File Downloads
in Top 2 Locales (US, UK)
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