Unlocking Cost Savings and Pipeline Growth: The ROI of Switching from Contentful to Webflow

Website migration is a common yet critical process that businesses go through as they scale. Whether it’s migrating from one CMS to another, or even changing the entire structure of your digital ecosystem, the decision can impact your business in both positive and negative ways. 

According to Forrester Research, the future of digital experience lies in unified platforms that combine content management, customer data, and personalization, empowering marketers to deliver relevant and timely experiences without IT bottlenecks. For many organizations, this shift in expectations is what drives the move toward more agile and integrated CMS platforms.

One such migration, which is gaining significant attention in the digital transformation space, is the migration from Contentful to Webflow. If you’re considering a Contentful to Webflow migration, there’s a lot to explore. This article will highlight the advantages of making the switch for your business, particularly for companies like Loop.com, which recently made the transition and achieved remarkable results.

In this post, we’ll walk you through a comprehensive case study of Loop.com’s website migration from Contentful to Webflow. From understanding Loop’s business model and their objectives, to analyzing how this migration can help you save money, time, and ultimately drive revenue, we’ve got it all covered.

About Our Client Loop.com - A Growing Technology Brand

Loop.com is a dynamic and rapidly growing technology company that is reshaping the way organizations manage their business operations. As a brand, Loop focuses on providing cutting-edge solutions that streamline processes, optimize workflows, and enhance productivity for businesses of all sizes. With a focus on innovation and delivering robust, scalable technology, Loop is a brand that continues to make waves in the tech industry. Their website serves as the digital face of the brand, offering key information, resources, and tools to potential clients and partners.

However, as their business grew, so did the complexity of managing their digital infrastructure. Loop’s previous website was built on Contentful, a popular headless CMS platform known for its flexibility and scalability. While Contentful CMS offers powerful tools for developers, Loop’s team encountered challenges as their site expanded and they faced increasing content demands. Additionally, the cost of maintaining the website and the time it took to make simple updates became a major pain point. Loop knew that if they wanted to continue scaling efficiently and delivering high-quality digital experiences, they needed a solution that could better serve their needs.

This led Loop to partner with Zabal Media for a comprehensive website migration and rebranding project. Over just three months, Zabal Media successfully migrated Loop’s website from Contentful to Webflow, delivering faster performance, improved usability, and reduced operational costs.

For more details on Loop's transformation, you can read the complete case study on Zabal Media's website.

Webflow Migration from Contentful: Key Objectives

When Loop.com made the decision to migrate from Contentful to Webflow, the primary goals were clear: reduce development costs, accelerate the time-to-market for content updates, and improve the overall user experience for their website visitors.

Here’s a breakdown of the key objectives behind the replatforming:

Cost Efficiency

Loop’s team was spending significant amounts of money on development resources. Under their previous Contentful system, they were paying around $200 per hour for a developer. A standard task, such as duplicating a single module or making an HTML code change, would cost $2000 per month and take up to 10 hours of developer time. 

This resulted in costly delays and inefficiencies, hindering Loop’s ability to adapt and launch new features or content quickly. By migrating to Webflow, the company hoped to streamline its website maintenance and reduce these high development costs.

Faster Content Updates

One of the biggest challenges Loop faced was the amount of time it took to update their website or implement even minor design changes. For instance, duplicating a page module on Contentful could take a developer up to an hour. As their website continued to grow, the time and resources spent on maintenance became more and more burdensome. By migrating to Webflow, the goal was to significantly reduce the time spent on making updates, thereby improving efficiency and responsiveness to changing business needs.

Better User Experience

As a technology company with a forward-thinking brand image, Loop wanted their website to reflect their innovation and user-centric focus. They needed a platform that could easily support modern design trends, interactive content, and intuitive navigation. Webflow provided the perfect solution, offering enhanced design capabilities and a powerful CMS that allowed for a more seamless content management experience.

Scalability for Growth

Loop’s digital infrastructure needed to be scalable to support future growth and product launches. They required a flexible platform that would grow with them. Contentful, while great for developers, wasn’t as user-friendly or cost-effective for their non-technical team. Webflow, on the other hand, enabled both developers and content creators to work efficiently, which ultimately aligned better with Loop’s goals.

How a Contentful to Webflow Migration Can Make Me Money

A website migration from Contentful to Webflow isn’t just about cutting costs or saving time—it can directly contribute to increasing revenue in various ways. Here’s how:

Improved Conversion Rates

With Webflow, Loop was able to create a visually appealing, responsive, and interactive website. The user experience on their new site is smoother, and navigation is more intuitive. By creating a website that better serves the needs of their target audience, Loop can increase engagement and conversions. A well-designed website, optimized for speed and user experience, is more likely to convert visitors into leads and customers.

Enhanced Marketing Capabilities

Webflow offers powerful integrations with marketing tools like Google Analytics, Mailchimp, and others. These integrations allow Loop’s marketing team to track key metrics, analyze user behavior, and fine-tune their campaigns to better target potential customers. With easy-to-implement SEO best practices in Webflow, Loop can improve its search engine rankings and drive more organic traffic, ultimately generating more leads and sales.

Faster Time-to-Market for New Features

One of the most significant revenue-driving factors of the migration was the 75% faster implementation of new modules and updates. What used to take an hour now takes only 15 minutes, thanks to Webflow’s intuitive CMS and development tools. This agility allows Loop to roll out new features and updates quickly, keeping the website fresh, relevant, and capable of capturing the latest business opportunities.

By reducing delays in rolling out new content and features, Loop can better align with market demands and customer expectations, which directly impacts their revenue generation.

How a Contentful to Webflow Migration Can Save Me Money

The cost savings from migrating from Contentful to Webflow are substantial, especially for businesses that rely heavily on website updates and developer resources.

Lower Development Costs

As noted earlier, Loop was paying $200 per hour for development work, and tasks that would take a developer several hours to complete were costing them $2000/month for just minor changes. By switching to Webflow, they significantly reduced these costs. Now, a developer’s time is spent more efficiently, and simple tasks can be handled by Loop’s internal team without the need for costly external contractors.

Webflow’s drag-and-drop functionality and intuitive user interface mean that non-technical team members can manage and update the site with minimal developer involvement. This leads to savings on external development costs, and projects that used to take days or weeks can now be completed in just hours or days.

Reduced Maintenance Costs

Contentful required a lot of developer intervention, especially when Loop needed to create new modules or update existing ones. With Webflow, the drag-and-drop design functionality and CMS management tools empower Loop’s team to make changes quickly and cost-effectively. As a result, maintenance costs have been drastically reduced, and the website is easier to manage on an ongoing basis.

Predictable Monthly Costs

Webflow operates on a subscription-based pricing model, which provides Loop with more predictable costs each month. Unlike Contentful, where developer hours could fluctuate unpredictably, Webflow’s pricing is stable and transparent, making it easier for Loop to budget and forecast.

How a Contentful to Webflow Migration Can Save Me Time

Time is money, and migrating from Contentful to Webflow can save your business an enormous amount of both.

Streamlined Design and Development

As mentioned earlier, the amount of time Loop saved on tasks such as duplicating page modules dropped by 75%, from one hour to just 15 minutes. Webflow’s ease of use for design and development means Loop’s team can work faster and more efficiently, allowing them to focus on more critical business tasks rather than spending excessive time on website maintenance.

Quick Content Management

Webflow’s CMS allows teams to easily manage content, make updates, and deploy changes without waiting on a developer. Loop’s team can now handle a significant portion of the content updates themselves, without needing to schedule time with a developer. This agility accelerates workflows and allows Loop to move quickly in a fast-paced market.

Accelerated Time-to-Market for New Projects

For a growing technology brand like Loop, time is of the essence when launching new products, services, or content. Webflow’s design-first approach allows the team to implement changes quickly and test different elements more efficiently, without relying on extensive development resources. This leads to faster time-to-market for new initiatives, which in turn helps Loop stay competitive and responsive to their audience's needs.

Conclusion

Migrating from Contentful to Webflow is a strategic move that can save businesses significant time and money while also driving revenue growth. For Loop.com, the website migration has resulted in lower development costs, faster website updates, and improved user experience—all of which contribute to a more effective online presence.

Whether you’re a growing technology brand like Loop or a company of any size looking to optimize your website’s performance, consider the benefits of a Webflow migration. By shifting to Webflow, you can streamline your development process, improve your marketing efforts, and enhance the user experience—all while reducing costs and saving valuable time.

To learn more about how Zabal Media helped Loop with their Contentful to Webflow migration, check out the full case study.

For further reading on CMS migration, consider visiting Contentful’s blog and Webflow's official site for insights into the world of web development and CMS platforms.

FAQs

1. What are the benefits of migrating from Contentful CMS to Webflow?
Migrating from Contentful to Webflow helps reduce development costs, speeds up content updates, enhances user experience, and provides better scalability for growing businesses.

2. How does Webflow improve time-to-market?
With Webflow’s visual editor and intuitive CMS, non-technical teams can make updates and launch new features up to 75% faster compared to Contentful CMS.

3. Can Webflow help reduce website maintenance costs?
Yes. Webflow reduces the need for ongoing developer support, allowing internal teams to manage content independently and cut down on recurring maintenance expenses.

4. Is Webflow a good CMS for enterprise-level tech companies?
Absolutely. Webflow supports complex design needs, integrates with enterprise tools, and allows collaboration between marketers, designers, and developers—all within one platform.

5. How do I start a Webflow migration project?
Partnering with a Webflow-certified agency like Zabal Media is a great first step. They’ll guide you through the strategy, execution, and optimization phases for a smooth transition.