important events: Yours
Crafting Engaging Virtual Event Solutions for Hubilo
Shortly after the Hubilo team became a Webflow enterprise customer, we were introduced by a Webflow account executive, in hopes to help this team properly get set up with Webflow as their main CMS platform. The engagement with this team was perfect for us because it involved strategy, design, development, training, and growth. A key part of this engagement was to implement their new branding guidelines in a way that was scalable across all pages on their website.
Understanding the problem
Business Goals
After this team raised $125 million in funding, during a global pandemic, it was clear that virtual events needed to be THE priority, at least in the short term. Due to this massive growth and attention on virtual event companies, it was imperative that the Hubilo website was continuing to grow as quickly as their demand and product features evolved.
Business challenges
Due to the increase in demand for virtual events, the Hubilo marketing team needed a flexible CMS that allowed them to publish and create new landing pages at the speed of thought. Their internal headcount was not enough to rebrand the company, redesign their website, and onboard their entire Marketing team onto the Webflow CMS within 3 months. This is where Zabal came into the picture. We were able to quickly become an extension of their team and support on all things design and Webflow development.
Asking the right questions
Research goals
Our goal was to understand holistically how this team was looking to capitalize on virtual events during such an opportune time in history. Aside from learning about their content strategy, we spent a significant amount of time doing research on their competitors.
Remote work
How and where are their users when they are attending virtual events today?
Collaboration
How can users collaborate and still be as effective as they were during in-person events?
Collaborative
How might we create a website experience that is as engaging as the Hubilo platform?
On the go
How are users attending webinars, events, and calls on the go? Is the preference to be mobile?
Gathering inspirations
Applying updated branding
Brand guidelines make all of the difference. We were fortunate enough to have a detailed brand book that was managed by the Hubilo’s creative director.
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Scalable design system
Hubilo - Sitemap & Back-end architecture
Exploring new layouts
Visual design guidelines
Colors
Helvetica Neue
Accessibility design
We always believe that design is intentional and accessible. Not all brand elements that were provided by the Hubilo team were accessible for web users. Therefore, we had to make some aesthetic compromises in order to follow A11y accessibility standards.
Trade offs include font sizes, button color contrast, Image selections etc. Fortunately for us, the Hubilo team was filled with rockstars that enjoyed collaborating with us on the best possible design solutions for their users.
Zabal is an all-around strong design and development partner. I say partner and not agency here, because I truly feel that the leads Zabal assigned to our site migration and rebrand project became (honorary) members of the Hubilo internal marketing/ growth team. The communications, documentation, constant figma comments and interactions, hand-offs between design and development, transparency, project management... all of it was just seamless.
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