Eppo
After raising capital, redesigning a website presents the ideal opportunity to prioritize and amplify branding and market positioning, leveraging the new found resources to make a significant impact. We worked with the Eppo team to take their marketing site to new heights.
Understanding the problem
Business goals
In June 2022, Eppo secured a funding of $19.5 million for expansion and sought to enhance their branding, product updates, and overall aesthetic presentation. They aimed to improve how these aspects were packaged and communicated to effectively reflect their growth and attract their target audience. By leveraging Zabal + Webflow’s capabilities, Eppo intended to enhance user engagement, improve brand perception, increase lead generation, and ultimately drive conversions and business growth.
Business challenges
Getting the website live to coincide with marketing campaigns, product launches, or other strategic initiatives.
Asking the right questions
Research goals
How can A/B testing be simplified for consumers to optimize website performance and deliver tailored experiences through user-friendly presentation and testing of variations for the best design, content, and functionality?
Experimentation
Leverage A/B testing to experiment, gain insights, and optimize your strategies for better results.
Feature flagging
With feature flagging in A/B testing, you can effectively control feature releases, gather valuable insights, and optimize user experiences.
Warehouse-native
By implementing warehouse-native experimentation, businesses can leverage A/B testing within their data infrastructure for data-driven insights and optimization.
A/B testing
Optimize user experience, boost conversions, and measure success through Eppo dashboards.
Interface inspirations
Defining a visual direction
Website redesigns for A/B testing websites strike a balance between being highly product-focused while ensuring clear communication to users about how the product works in a user-friendly and intuitive manner.
Creating the system
Information architecture
Colors
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Fonts
Visual design guidelines
Quiet confidence
The main emphasis of this redesign was to highlight quiet confidence as the key focus. The website's old design was transformed by defining a new visual direction that refreshed and resonated with the audience.
Quiet confidence entails effectively conveying the complete product story and value without excessive reliance on arbitrary artifacts that enhance the website's visual identity. While visuals held significant importance in the redesign, a delicate equilibrium was sought between intent and cosmetic saturation. Founder Chetan Sharma emphasized prioritizing simplicity and content as the core aspects, rather than aesthetics solely aimed at creating visually appealing graphics.
We believe that finding that balance was key.
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Wilian and his team are responsive, conscientious, and helped us put together a great enterprise website.
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