Creative Niche
We teamed up with CreativeNiche to give their website a much-needed makeover. Their old site didn't showcase their growth or match their mission of connecting world-class talent with creative agencies, brands, and organizations which was holding them back. They brought us in to redesign their site and help them strategize better ways to recruit top talent and new clients looking to hire top talent. Our goal was to make their website more user-friendly so teams could easily find and hire talent.
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Understanding the problem
Business goals
When we began working with the CreativeNiche team, their goals were clear: to build trust and create a believable brand through their website. They recognized the importance of having a website that serves as the first digital handshake, crucial in attracting candidates to apply for roles. Additionally, they aimed for a scalable design that would grow with their needs. Empowering their team to maintain the website independently, without extensive engineering support, was also a key objective to ensure agility and responsiveness.
Business challenges
Most clients who reach out to us are seeking a straightforward path to success and lack the internal resources to achieve it. Our track record of repeatable success aligns perfectly with their needs. We excel in designing and building websites that serve as valuable assets, not liabilities, ensuring their goals are met efficiently and effectively.
Asking the right questions
Research goals
This was our first time working with a recruiting/staffing agency. Given the new industry, it was critical for us to dive deep into the needs of the customers. We focused on understanding their goals, target audience, competitive landscape, and unique value propositions to ensure our approach was tailored and effective.
Finding jobs
Finding jobs can be challenging due to competition, skill requirements, and varying job markets. Persistence and adaptability are key.
Finding candidates
Finding the right candidates is risky due to diverse skillsets, cultural fit, and market demand. Thorough evaluation and communication are vital.
Scale up
Scaling up to add new members or roles requires strategic planning, streamlined processes, and flexible recruitment strategies to match the company's growth.
Effortless onboarding
Effortless onboarding involves clear communication, comprehensive training, and personalized support to smoothly integrate new hires into the company culture.
Interface inspirations
Defining a visual direction
We explored sleek dark mode design/visual directions for a trustworthy vibe. Balance professionalism with modernity to captivate potential clients effectively.
Creating the system
Information architecture
Colors
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Font
White mode visual direction
Exploring white mode designs, we aimed for a clean, sophisticated look. However, it didn't align with our trustworthy branding. So, we chose a different direction.
Visual design guidelines
Illuminate your hiring journey with Dark Mode, shedding light on seamless recruitment.
Recruiting websites commonly lack visual appeal, particularly in boutique staffing agencies aiming to distinguish themselves. Recognizing this challenge, we transformed CreativeNiche's website into a visually striking platform.
By embracing dark mode and clean design, we appealed to forward-thinking companies seeking fresh approaches to staffing. This strategic shift not only enhanced their brand image but also positioned them as leaders in the industry, poised for significant returns on investment as they expand their team and clientele.
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Throughout the project, Zabal maintained open lines of communication, keeping us updated on the progress and incorporating our feedback seamlessly. It's rare to find a partner who not only delivers exceptional results but also values client collaboration as much as they do.
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