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Higher Levels
During the formative stages of Higher Levels, our collaboration with key team members revealed their need for comprehensive strategy, design, development, and ongoing support. This was aimed at breaking through to their target audience to provide exceptional sales training, empowering customers to succeed in tech sales careers. We worked closely with the co-founders to ensure that we deeply understood their business to deliver the best possible product.
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Understanding the problem
Business goals
Through close collaboration, we discerned their need for a robust, scalable brand capable of evolving with their growth trajectory. This encompassed various mediums such as digital platforms, print media, advertisements, and ebooks. Our involvement extended to logo design, branding elements, typography, imagery, and a complete rebranding effort. Additionally, we seamlessly integrated an ecommerce component into the project while enhancing the user experience of their primary marketing website. Lastly, gathering testimonials was crucial to highlight the efficacy of their coaching program, as success stories serve as powerful endorsements for prospective learners.
Business challenges
In the startup's early self-funded phase, efficient resource utilization was crucial. We moved swiftly, ensuring every dollar spent addressed critical needs. Careful allocation of funds to high-impact areas was crucial for optimizing trajectory and success chances.
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Asking the right questions
Research goals
Our research goals for Higher Levels focused on understanding key aspects of their sales training program. Firstly, we explored how their program enhanced the career trajectory of Sales Development Representatives (SDRs), increasing their likelihood of being promoted to Account Executives. Secondly, we investigated the scalability of online training for sales leaders, identifying strategies to reach a broader audience effectively. Additionally, we aimed to uncover gaps and deficiencies in existing sales training programs.
TECH SALES ASCENSION
Get the skills you need to become a top candidate and land an entry-level tech sales job in just 5 weeks.
SDR ACCELERATOR
Crush your number with proven strategies from top performing SDRs at the best sales organizations & get promoted into a $140K+ AE role.
AE MASTERY
Become an Account Executive nurturing deals, closing sales of all sizes, and getting closer to revenue.
REVIEWS
A strong testimonial reflects work quality, attitude, expectations, and growth potential.
Interface inspirations
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Defining a visual direction
Crafting the ideal visual direction for a tech sales training company involves thorough research, stakeholder collaboration, and iterative design refinement. It entails aligning brand identity with audience preferences and industry standards through careful consideration of design elements like color, typography, and imagery. These visual artifacts helped us understand the visual direction desired by their team.
Information architecture
Visual identity evolution
Visual identity evolution in a brand is a dynamic process that reflects the growth, maturity, and changing aspirations of the organization. It involves refining and updating visual elements such as logos, colors, typography, and imagery to ensure alignment with evolving brand values, market trends, and audience preferences.
A logo is not just part of a brand identity; it's a scalable symbol that embodies the look and feel of a business, appealing directly to its audience.
Colors
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Fonts
Fonts
Lottie Animation
Motion helps define a brand's tone of voice, while meaningful animation gives graphics the intent to shine. Combining beauty and purposeful animations effectively tells the brand's story.
Visual design guidelines
Dark mode visual direction
The decision to implement a dark mode design direction for Higher Levels was a result of a collaborative process involving insights from their target audience, preferences from the client, and creative input from our design team.
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By carefully considering these factors, we identified that dark mode resonated most with their audience and aligned with the brand's desired image of sophistication and professionalism. This choice not only enhanced readability and visual appeal but also provided a modern and sleek aesthetic that appealed to tech-savvy professionals.
Our experience with Zabal media has been completely differentiated compared to the several firms we met when deciding to invest heavily into the next phase of our business. Within the first 6 months of overhauling our website and visual identity, our monthly revenue has almost tripled.
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