Bluefineart: A Showcase of Sophisticated Web Design for Art Galleries
Art gallery websites are traditionally antiquated with low resolution images of their artist’s work. We partnered closely with the Blue Gallery team to do a brand uplift, new user experience, new visual design, and migrate their website over to the Webflow CMS from Wordpress.
Understanding the problem
Business goals
Similar to most of our partners, their team decided to move away from WordPress and adopt Webflow as their primary development tool.
The key reason to move to Webflow was because they needed the ability to quickly build new landing pages at scale.
Arts
Business challenges
Their previous development partner was not reliable, which put their team in a tough position. They needed a reliable partner that would be there to migrate and continue working with them after the first version went live.
Asking the right questions
Research goals
Art can be subjective. It was important for us to find the happy balance between form and function so that the website was both functional & aesthetically pleasing.
Authentic
Each piece is unique and handcrafted by the artist. The personal touch matters.
Semi-realistic
Balancing realism with each art piece creates the perfect ambiance in person.
Transparent
Highlighting artists, dimensions, availability etc. needed to be clearly stated.
Abstract
Making sense of the unknown by having clear descriptions of the art and artist history.
Interface inspirations
Defining a visual direction
The primary things to highlight needed to be the art and the artist. Having this duo combination would be what helped tell a better story.
Creating the system
Bluefineart - Sitemap & Back-end architecture
Low fidelity designs
Colors
Poppins
Visual design guidelines
Evolving the brand
While we did not get a chance to work on their logo, colors, or typography, we still created multiple versions of their visual design to see how far we could bend their brand without redoing everything from scratch.
The solution that we came up with was the perfect minimalistic design that allowed the artwork to be the focal point of the website experience. Instead of finding artistic ways to highlight the artist’s work, we leveraged animations and on page transitions to help with the discoverability of the artwork.
Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. You can expect only professionalism from the Zabal team.
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