Design
Zabal’s Proven Design Services
User experience strategy
Once we understand the business objectives, we shift our focus to content, structure, and taxonomy:
- Content: Organizing information in a way that makes sense for users and aligns with business goals.
- Design recommendations: Guiding the design process around effective storytelling and strategic positioning.
- Narrative: Removing visual elements initially to concentrate on the narrative and how best to present the company's message.
- Solid Content Structure: Ensuring a solid content structure at this stage sets the groundwork for the visual design phase.
Information architecture
After solidifying the strategy, we pivot to foundational elements that lay a strong groundwork for the website's effectiveness. At this stage, our focus is on low-fidelity designs, prioritizing content structure and storytelling over visual aesthetics.
- Content, Structure, and Taxonomy: Organizing information in a logical and coherent manner that aligns with both user needs and business goals.
- Wireframes: Wireframes play a crucial role in guiding the design around effective storytelling and strategic positioning. By using wireframes, we can visualize the layout and structure of the website without the distraction of visual design elements.
- Prioritizing Narrative: This approach allows us to focus on presenting a compelling narrative. Prioritizing the narrative over visuals at this stage ensures that the content structure is solid and effectively communicates the brand's message.
- Foundation for Visual Design: Establishing a strong foundation for the visual design phase ensures the final product is cohesive, effective, and aligned with the brand's goals. Creating a solid content structure is vital for developing a visually appealing and user-friendly website that meets both business and user needs.
Visual and brand design
We elevate the most compelling designs by conducting thorough research, understanding your clients' needs, and exploring innovative methods to effectively communicate your brand story.
- Design Exploration: We create 1-5 design versions to explore visual possibilities before selecting one for the entire website.
- Diverse Design: Even with established brand guidelines, we explore various designs to enhance visual appeal and engagement.
- Brand Evolution: Our goal is to elevate every brand we work with, enhancing its digital presence.
- High Fidelity Phase: We specialize in creating visually appealing and user-friendly experiences.
- User-Centric Design: Our designs aim to meet user needs while ensuring accessibility.
- Simplifying Complexity: We excel at transforming complex information into clear, engaging visuals.
Development specification & handoff
Our meticulous design system guarantees clear communication during handoff, ensuring developers grasp the project requirements accurately.
- Clear Communication: Our design system ensures clear communication during handoff to developers, ensuring precise understanding of project requirements.
- Interaction Design: We define interaction elements such as click targets and active states, ensuring a consistent user experience.
- Scalable Framework: Assets are delivered in a scalable framework, facilitating seamless integration and maintenance.
- Responsive Design: We design for desktop, tablet, and mobile, covering all breakpoints to optimize user experience across devices.
Visual design QA
After our developers and QA team complete their implementation of the designs, our design team conducts a thorough review of the development output.
- Design Implementation: Developers and QA team complete the implementation of the designs.
- Visual Design QA: Our design team conducts a detailed review of the development output and will communicate directly with project management and development lead.
- Alignment with Design: Ensure the designs have been accurately translated and implemented as per the initial design specifications.
- Feedback and Refinement: Address any discrepancies or areas needing refinement to ensure the visual integrity and functionality of the designs.
What we can help you achieve
Enhanced user experience
Intuitive navigation, clear information architecture, and user-friendly interfaces ensure visitors can easily find what they need, leading to increased engagement and longer site visits.
Improved conversion rates
Well-designed user flows and persuasive call-to-action (CTA) buttons can guide users towards desired actions, such as signing up for newsletters, downloading resources, or making purchases.
Brand consistency and trust
Consistent visual branding and cohesive design elements across the website instill trust and credibility in visitors, reinforcing brand identity and values.
Data-driven iteration
Utilizing UX/UI design principles to analyze user behavior and feedback allows for iterative improvements that enhance user satisfaction and conversion rates over time.
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Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. That my close friend can expect only professionalism from the Zabal team.
Throughout the project, Zabal maintained open lines of communication, keeping us updated on the progress and incorporating our feedback seamlessly. It's rare to find a partner who not only delivers exceptional results but also values client collaboration as much as they do.
I consider Zabal Media an extension of my internal team - they are a pillar I consistently rely on to deliver excellent web content to our users off-platform. Wilian & team are attentive, precise, and as supportive a bunch as you are likely to find the webdev/Webflow space.
Zabal is easy to work with and offers a lot of value for the $ investment. They're a great Webflow shop and know how to make that platform work well for clients.
The team was incredible to work with, with such strong talent throughout the entire process from low fidelity, high fidelity design, all the way into development. If you're looking to revamp your website and have it convey your company in a 10x better light, work with Zabal!
Zabal is very knowledgeable about all things website dev and design. The company was always willing to provide solutions to any potential roadblocks we encountered and worked very hard to help us meet our launch timeline.
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