Digital Product

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ZABAL MEDIA PROCESS
ZABAL MEDIA GROWTH

User stories and requirements gathering

User stories and product requirements gathering are crucial for aligning development with user needs and project goals. By detailing specific scenarios and desired outcomes, we ensure that the final product addresses real user problems and delivers meaningful value. This process helps prioritize features and guide development, resulting in a more effective and user-centric solution.

  • Define User Scenarios: Our team creates detailed user scenarios to capture specific needs and interactions, guiding the development of features and ensuring they meet user requirements.
  • Gather Stakeholder Input: We gather input from stakeholders to identify key requirements and priorities, making sure our product aligns with both business goals and user expectations.
  • Develop Clear Product Requirements: Together, we translate user stories into clear, actionable product requirements that serve as a roadmap, ensuring that all essential features are included in our development process.
  • Prioritize Features: We use user stories and requirements to prioritize features based on user needs, business impact, and development effort, helping us maintain a focused and efficient development workflow.
  • Iterate on Feedback: Our team continuously refines user stories and product requirements based on feedback and testing, addressing evolving needs to enhance the final product.
  • Document Requirements Thoroughly: We maintain comprehensive documentation of user stories and requirements to provide a clear reference for development, testing, and future enhancements, ensuring everyone is aligned.

User flows and user journey mapping

User flows and user journey mapping are essential for understanding how users interact with a product and where they encounter challenges. By visualizing these pathways, we can identify key touchpoints and optimize the user experience to ensure a smooth, intuitive journey. This process helps us design more effective solutions that align with user needs and improve overall satisfaction.

  • Map User Flows: Our team collaborates to create detailed user flows, visualizing how users navigate through the product to ensure all critical pathways are clearly defined and optimized.
  • Analyze User Journey: We work together to analyze user journeys, identifying key touchpoints and potential pain points to improve the overall user experience.
  • Identify Optimization Opportunities: By examining user flows and journeys, our team identifies areas for improvement, developing strategies to enhance usability and streamline interactions.
  • Design User-Centric Solutions: We brainstorm and design solutions that address the insights gained from user flow and journey mapping, focusing on creating a seamless and intuitive experience.
  • Test and Validate User Paths: Our team conducts usability testing to validate user flows and journeys, gathering feedback to refine and perfect the user experience.
  • Document and Communicate Findings: We maintain comprehensive documentation of user flows and journey insights, ensuring that all team members are informed and aligned on strategies for enhancing the user experience.

Rapid prototyping and design explorations

Rapid prototyping and design explorations enable our team to quickly iterate on ideas and test concepts in real-time. By creating and refining prototypes, we can explore various design solutions and gather user feedback early in the process. This approach allows us to make informed decisions and develop effective, user-centered designs more efficiently.

  • Create Initial Prototypes: Our team rapidly develops initial prototypes to explore different design concepts and validate ideas early in the development process.
  • Conduct Design Explorations: We collaborate to explore various design solutions, experimenting with different layouts, features, and interactions to find the most effective approach.
  • Gather User Feedback: We test prototypes with real users to collect feedback, analyzing their responses to refine and improve our design concepts.
  • Iterate on Prototypes: Based on user feedback and team insights, we iteratively refine prototypes to address issues and enhance the design’s effectiveness.
  • Evaluate Design Solutions: Our team evaluates different design solutions against project goals and user needs, selecting the most promising options for further development.
  • Document Design Findings: We maintain detailed documentation of our design explorations and prototyping results, ensuring that all team members are aligned and informed about the design direction.

Design systems and component libraries

Design systems and component libraries provide a cohesive framework for maintaining consistency across all design elements and interactions. Our team utilizes these systems to ensure that each component adheres to a unified style and behaves predictably, enhancing both usability and aesthetics. By developing and using comprehensive design systems, we streamline the design process and ensure scalability for future updates.

  • Develop a Visual Design System: Our team collaborates to create a visual design system that defines color palettes, typography, and spacing to ensure consistency across all design elements.
  • Build a Component Library: We work together to develop a comprehensive component library, including reusable UI elements and patterns that streamline the design and development process.
  • Implement Design System Standards: Our team ensures that all new designs and updates adhere to the established visual design system, maintaining uniformity and high-quality aesthetics throughout the project.
  • Document Usage Guidelines: We create and maintain detailed documentation for the design system and component library, providing clear guidelines for how to use and apply the elements consistently across the project.

Design handoff and spec documentation

Design handoff and specification documentation are crucial for ensuring a smooth transition from design to development. Our team provides detailed documentation that includes design specs, interactions, and assets to guide developers accurately. This thorough approach helps avoid misunderstandings and ensures the final product aligns with the original design vision.

  • Prepare Detailed Design Specifications: Our team collaborates to create comprehensive design specifications, outlining dimensions, colors, fonts, and interactions to guide the development process accurately.
  • Compile Asset Libraries: We gather and organize all design assets, such as images, icons, and fonts, into a centralized library for easy access by developers during the handoff.
  • Conduct Design Handoff Meetings: We schedule and conduct handoff meetings with the development team to review design specifications, address questions, and clarify any details before implementation begins.
  • Create Interaction Documentation: Our team documents detailed interactions and animations, providing clear guidelines on how dynamic elements should function and respond within the application.
  • Establish Feedback Loops: We set up feedback loops between designers and developers to address any issues or adjustments needed during the implementation phase, ensuring alignment with the design vision.
  • Review and Update Documentation: We continuously review and update design and specification documentation throughout the development process to reflect any changes or new requirements, ensuring that all team members have the most current information.
DEFINING SUCCESS
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Refine product roadmap

Our team continuously reviews and adjusts the planned features and timelines based on user feedback, market trends, and project goals. We prioritize tasks and milestones to align with evolving business needs and ensure that we deliver the most valuable and impactful features. This iterative approach helps us stay focused on key objectives while adapting to changes, leading to a more successful and relevant product.

Enhanced user experience

Define who the target users are

Our team analyzes demographic data, user behavior, and market research to pinpoint the key characteristics and needs of our audience. We create detailed user personas that represent different segments, ensuring our design and features address their specific preferences and pain points.

Improved conversion rates

Design the UX/UI of the product

Designing the UX/UI of the product involves creating intuitive interfaces and seamless user experiences. Our team focuses on user-centric design principles, ensuring that every element is functional, aesthetically pleasing, and easy to navigate. We aim to enhance usability and engagement by aligning the design with user needs and project goals.

Brand consistency and trust

Develop the app and iterate based on feedback

Developing the app involves building the core features and functionality while continuously iterating based on user feedback. Our team refines and adjusts the app to address issues, improve usability, and enhance performance. This iterative approach ensures that the final product meets user expectations and delivers a high-quality experience.

Data-driven iteration
OUR PARTNERS LOVE ZABAL MEDIA
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Metrics and Testimonials

We are a results driven agency with endless case studies to showcase
100%
Projects on-budget
24/7
Support
$430M
Raised in aggregate
32+
Team members

A partner who is flexible and committed to helping the best outcomes. Goes above and beyond.

David Bruce

Marketing & Customer Experience Leader, DPN

They are fantastic to work with - very responsive, thorough, and deliver outstanding work.

Josh Hamburger

Head of Content, Doctorpedia

Great to work with. Very easy to hand off projects and no hassles.

Brijean Brennan

Creative Director, Full Tilt

When you want your website done right, choose Zabal

Matt Fanelli

Founder, Incentiv Inc

Great partners that truly care with a fantastic team.

Cat Flanagan

VP, Knowledge, Lightspeed

Accommodated all requests and made sure we were happy with the end product. Excellent attention to detail. Very smooth process overall.

Mason Foote

Marketing Specialist, LiveSchool

Great experience getting our site revamped; rapid iteration; great collaboration partner.

Vidya Murthy

COO, Medcrypt

Wil is the best! Extremely reliable, knowledgeable, savvy, thoughtful, empathic, talented.

David Chin

Creative lead, Mural

Fantastic partnership and outcome!

Jack Mardack

Co-founder, Oyster

Great webflow implementation services and very efficient.

Nellie Tan

Business Operations Lead, Portal

Zabal works fast, is innovative, and everyone on the team has integrity.

Kelsie Wilson

Creative Ops Manager , Super.com

Easy to work with, good with feedback, good work done quickly.

Elizabeth McSheery

People/Product/Program, Third Wave

Strong implementation skills, and deep understanding of the back-end build of WebFlow.

Jay Hinman

VP of Marketing, Vibes

A partner who is flexible and committed to helping the best outcomes. Goes above and beyond.

David Bruce

Marketing & Customer Experience Leader, DPN

They are fantastic to work with - very responsive, thorough, and deliver outstanding work.

Josh Hamburger

Head of Content, Doctorpedia

Great to work with. Very easy to hand off projects and no hassles.

Brijean Brennan

Creative Director, Full Tilt

When you want your website done right, choose Zabal

Matt Fanelli

Founder, Incentiv Inc

Great partners that truly care with a fantastic team.

Cat Flanagan

VP, Knowledge, Lightspeed

Accommodated all requests and made sure we were happy with the end product. Excellent attention to detail. Very smooth process overall.

Mason Foote

Marketing Specialist, LiveSchool

Great experience getting our site revamped; rapid iteration; great collaboration partner.

Vidya Murthy

COO, Medcrypt

Wil is the best! Extremely reliable, knowledgeable, savvy, thoughtful, empathic, talented.

David Chin

Creative lead, Mural

Fantastic partnership and outcome!

Jack Mardack

Co-founder, Oyster

Great webflow implementation services and very efficient.

Nellie Tan

Business Operations Lead, Portal

Zabal works fast, is innovative, and everyone on the team has integrity.

Kelsie Wilson

Creative Ops Manager , Super.com

Easy to work with, good with feedback, good work done quickly.

Elizabeth McSheery

People/Product/Program, Third Wave

Strong implementation skills, and deep understanding of the back-end build of WebFlow.

Jay Hinman

VP of Marketing, Vibes

Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. That my close friend can expect only professionalism from the Zabal team.

Mauricio Delgado

Art & graphics director, Blue Gallery

Throughout the project, Zabal maintained open lines of communication, keeping us updated on the progress and incorporating our feedback seamlessly. It's rare to find a partner who not only delivers exceptional results but also values client collaboration as much as they do.

Jade Yourth

Director, Business Implementation , Creative Niche

I consider Zabal Media an extension of my internal team - they are a pillar I consistently rely on to deliver excellent web content to our users off-platform. Wilian & team are attentive, precise, and as supportive a bunch as you are likely to find the webdev/Webflow space.

Charles Cameron

Web & Editorial Lead, Discord

Zabal is easy to work with and offers a lot of value for the $ investment. They're a great Webflow shop and know how to make that platform work well for clients.

Jennifer Kirby

Director of Marketing, Mammoth Growth

The team was incredible to work with, with such strong talent throughout the entire process from low fidelity, high fidelity design, all the way into development. If you're looking to revamp your website and have it convey your company in a 10x better light, work with Zabal!

Brian Yam

Head of Marketing, Paragon

Zabal is very knowledgeable about all things website dev and design. The company was always willing to provide solutions to any potential roadblocks we encountered and worked very hard to help us meet our launch timeline.

Amber Coburn

Project Manager, Trustly

Not only they do an exceptional job, but they care about taking design and functionality to a higher level. They care about delivering only what you need in the best possible way. That my close friend can expect only professionalism from the Zabal team.

Mauricio Delgado

Art & graphics director, Blue Gallery

Throughout the project, Zabal maintained open lines of communication, keeping us updated on the progress and incorporating our feedback seamlessly. It's rare to find a partner who not only delivers exceptional results but also values client collaboration as much as they do.

Jade Yourth

Director, Business Implementation , Creative Niche

I consider Zabal Media an extension of my internal team - they are a pillar I consistently rely on to deliver excellent web content to our users off-platform. Wilian & team are attentive, precise, and as supportive a bunch as you are likely to find the webdev/Webflow space.

Charles Cameron

Web & Editorial Lead, Discord

Zabal is easy to work with and offers a lot of value for the $ investment. They're a great Webflow shop and know how to make that platform work well for clients.

Jennifer Kirby

Director of Marketing, Mammoth Growth

The team was incredible to work with, with such strong talent throughout the entire process from low fidelity, high fidelity design, all the way into development. If you're looking to revamp your website and have it convey your company in a 10x better light, work with Zabal!

Brian Yam

Head of Marketing, Paragon

Zabal is very knowledgeable about all things website dev and design. The company was always willing to provide solutions to any potential roadblocks we encountered and worked very hard to help us meet our launch timeline.

Amber Coburn

Project Manager, Trustly

A very talented Webflow team, they have consistently brought some of our complicated ideas to life.

Sandy Roy

Sr Brand Designer, Aspire

The process was easy and on time. They brought our vision to life and worked with us every step of the way to get our website up and running. I would highly recommend!

Aeron Brackenbury

Head of Customer Success, Captur

Wilian and his team are responsive, conscientious, and helped us put together a great enterprise website.

Chetan Sharma

Founder & CEO, Eppo

Awesome design sense and creative thinking, yet collaborative and open to feedback.

Matthew Rubinstein

CEO, LiveSchool

Wilian is a great project manager. On-time, helpful, and very knowledgeable. I find him an incredible resource in helping us take design from concept to live website. Highly recommend.

Hari Viswanathan

Marketing Director, PlateIQ

Wilian is awesome to work with and I'm super proud of the outcome - our site is such night and day and now reflects the company we are growing into!

Christine Switzer

Marketing and Content Strategy, Ridgeline

They’re incredible, and a critical part of our extended team. We couldn’t do what we do without them.

Tommy Pesavento

Creative Director, Super

Everyone on the Zabal team was committed and produced quality work. I am proud of the team and their dedication. It was the smoothest launch I've ever experienced.

Cleo Sonski

Designer, Trustly

First class. Working with them feels like working with an extension of our team, rather than an 'external partner'.

Sari Green

Chief Marketing Officer, Winning by Design

A very talented Webflow team, they have consistently brought some of our complicated ideas to life.

Sandy Roy

Sr Brand Designer, Aspire

The process was easy and on time. They brought our vision to life and worked with us every step of the way to get our website up and running. I would highly recommend!

Aeron Brackenbury

Head of Customer Success, Captur

Wilian and his team are responsive, conscientious, and helped us put together a great enterprise website.

Chetan Sharma

Founder & CEO, Eppo

Awesome design sense and creative thinking, yet collaborative and open to feedback.

Matthew Rubinstein

CEO, LiveSchool

Wilian is a great project manager. On-time, helpful, and very knowledgeable. I find him an incredible resource in helping us take design from concept to live website. Highly recommend.

Hari Viswanathan

Marketing Director, PlateIQ

Wilian is awesome to work with and I'm super proud of the outcome - our site is such night and day and now reflects the company we are growing into!

Christine Switzer

Marketing and Content Strategy, Ridgeline

They’re incredible, and a critical part of our extended team. We couldn’t do what we do without them.

Tommy Pesavento

Creative Director, Super

Everyone on the Zabal team was committed and produced quality work. I am proud of the team and their dedication. It was the smoothest launch I've ever experienced.

Cleo Sonski

Designer, Trustly

First class. Working with them feels like working with an extension of our team, rather than an 'external partner'.

Sari Green

Chief Marketing Officer, Winning by Design

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What makes a great digital product design and how can Zabal help me bring my idea to life?
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