Marking 10 Years by Elevating RevelOne as the GTM Talent Leader.
RevelOne goes beyond transactional executive search, serving as a strategic GTM talent partner. To celebrate their 10-year anniversary, they partnered with Zabal Media to refresh their brand and launch a high-performing website.
This milestone was an opportunity to increase awareness, generate leads, and strengthen client retention. By showcasing their expertise and credibility with top VC and PE firms, this transformation cements RevelOne as the go-to partner for growth-stage companies.
More than just design and development, this was about positioning RevelOne as the most trusted player in their industry.
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Understanding the business
Business goals
Brand Awareness & Credibility: Establish RevelOne as the leading GTM talent partner, clearly articulating its mission, values, and services (Executive Search, Talent Growth, and Interim Placement). Showcase client success stories and credibility with top VC and PE firms to drive trust and recognition.
Demand Generation: Drive lead generation, referrals, and engagement by highlighting RevelOne’s expertise in driving growth through people. A clear value proposition, case studies, and a referral program help convert interest into action.
Client Retention & LTV: Provide ongoing value through insights, exclusive content, and continuous engagement, ensuring RevelOne remains top of mind for searches, talent growth, and executive support.
KPIs include brand awareness, lead conversions, site engagement, and customer lifetime value growth.
Business challenge
RevelOne’s website no longer reflected their matured business. Their outdated brand and messaging failed to differentiate them in a competitive space. While rivals evolved, RevelOne lacked the visuals and positioning needed to stand out. To support their growth, they needed a modern, high-impact website that clearly communicated their expertise and leadership.
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Asking the right questions
Research goals
Traditional executive search often feels transactional, prioritizing volume over value. Our goal was to deeply understand RevelOne’s unique approach, how they break the mold by acting as a true strategic partner rather than just another recruiter. We explored their differentiation, client pain points, and competitive landscape to craft a brand and website that clearly conveys their expertise, trust, and long-term impact in the GTM talent space.
Scaling Recruiting
Fast-growing companies need efficient hiring. We examined how RevelOne helps businesses scale their teams quickly without compromising quality.
Finding the Best Talent
Hyper-growth companies need top-tier hires fast. Our research focused on how RevelOne attracts and places high-impact leaders with precision.
Clear Communication
Strong hires start with clear expectations. We explored how RevelOne ensures seamless communication throughout the hiring process.
Collaboration & Alignment
Hiring is a team effort. We studied how RevelOne aligns hiring teams and candidates to drive long-term success.
Interface inspirations
Defining a visual direction
We’ve worked with many recruiting companies and know the market’s visual identity. Instead of following the crowd, we chose custom illustrations over generic stock photos. This distinct approach gave RevelOne a premium look—validated by user data.
Information architecture
Colors
Fonts
Visual direction
Having worked with many recruiting companies, we understand the market’s visual identity, but we didn’t want RevelOne to blend in. Instead of relying on generic stock photos, we took a bold approach with custom illustrations, creating a premium, distinctive look.
Visual design guidelines
Breaking the RevelOne Mold with High-End Design, Blending Illustration and Realism
Brands that prioritize strong market positioning often invest in custom illustrations to create a premium look and feel. For RevelOne, this approach required extensive research and collaboration, ensuring the perfect balance between realism and illustration. Done right, custom visuals become powerful marketing assets, adaptable across social media, print, and digital platforms, reinforcing brand identity at every touchpoint.
We have crafted over 30 pages and templates, and we are delighted to showcase the most captivating ones to you.
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