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Blueink
With the ambitious goal of having their customers say, “goodbye to high eSignature costs. I went with Blueink’s secure, affordable, and signer-friendly eSignature solutions,” Blueink aimed to redesign and migrate their entire website to Webflow. This endeavor involved extensive strategy and user experience support to ensure that Blueink was positioned to dominate its market.
Understanding the problem
Business goals
Blueink continuously rolled out new features and services alongside their core product. However, their marketing website wasn't receiving the attention it needed. This is very common within marketing and product teams.
They sought a CMS solution that was both easy to maintain and powerful, allowing their marketing team to regularly publish content. Beyond owning their marketing website, they desired a site that effectively converted leads in their competitive industry. Seeking a partner to address all aspects of their digital experience, from strategy to implementation, they aimed to scale their business seamlessly.
Business challenges
Their website failed to effectively communicate the company's values and product offerings, posing an urgent problem for the team to address.
Asking the right questions
Research goals
In a market with established players like ReadySign and PandaDoc, it was crucial to identify both the similarities and unique aspects of Blueink compared to its competitors. While the market wasn't saturated, the dominant players were already performing well, making it essential to research how Blueink could differentiate itself effectively.
Integrations & API excellence
Enhance workflow with Blueink's integrations. Integrate our eSignatures for efficiency.
50% less: Blueink eSignatures
Blueink offers unbeatable pricing - 50% less than Docusign. No tricks, just exceptional service and features.
Integrations & API excellence
Enhance workflow with Blueink's integrations. Integrate our eSignatures for efficiency.
Integrations & API excellence
Enhance workflow with Blueink's integrations. Integrate our eSignatures for efficiency.
Interface inspirations
Defining a visual direction
In the digital landscape, visual appeal is crucial for brands like Blueink. Establishing trust hinges on a captivating design that resonates with audiences, fostering an immediate sense of reliability and credibility. The aim is to instill confidence in both existing and prospective customers, ensuring they embrace the brand and its offerings without hesitation.
Creating the system
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Information architecture
Colors
Fonts
Visual design guidelines
Building trust one pixel at a time
Our comprehensive brand strategy for Blueink seamlessly blends trustworthiness with a deep resonance for their target audience. Through meticulous research and creative brainstorming sessions, we crafted a visually captivating and emotionally compelling brand identity.
This adaptable and scalable identity ensures consistency across various touchpoints, including digital and print platforms. By establishing a cohesive brand presence, Blueink effectively conveys its core values, fostering stronger connections with its audience and driving sustainable business growth. This strategic approach not only differentiates Blueink from competitors but also positions it as a trusted leader in the eSignature industry, enabling it to meet the evolving needs of its customers with confidence and authenticity.
With the brand, website, marketing materials, and QA now complete, their marketing website is finally the asset they envisioned.
Zabal Media isn't just a partner; they are an essential extension of our team at Blueink. With each new feature or product we take to market, their profound expertise in website design and deep market insights prove invaluable. Zabal embodies a world-class marketing firm that truly knows and feels our brand, ensuring our vision is realized with excellence.
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